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Saturday, December 8, 2007

HorsesDaily.com Joins Thousands of Equine Practitioners in Florida for the Annual Convention of the American Association of Equine Practitioners
By Lynndee Kemmet for DressageDaily.com

Mary Phelps-Hathaway of DressageDaily.com and HorsesDaily.com joined the thousands of equine practitioners at this year’s American Association of Equine Practitioners convention and trade show in Florida. The annual event held Dec. 1-5 at the Gaylord Palms Resort and Convention Center, is where most equine veterinarians throughout North and South America attend to learn the latest in research and technology from stem cell and fertility advancements to products and supplements that benefit the health and well-being of the equine.

And right there in the middle of it all was DressageDaily.com and HorsesDaily.com, which joined forces with the team from the Mushroom Matrix, revolutionary nutritional supplement for both horses and humans, in creating a very attractive vendor’s booth. "I would like to thank the team at Equestrian Sports Promotions for their guidance in the design and implemation of our booth. They have definitely helped us raise the bar." It was at both the Adequan/USDF and AAEP annual conventions that DressageDaily.com and HorsesDaily.com unveiled their effective new display and booth that generated an overwhelming response from conference attendees. “We have taken our company to the next level,” said Phelps-Hathaway. “After 10 years on line bringing free news and information to the equine world, we have become ‘the daily fix’ for over 8,000 unique visitors daily who read an average of over 800,000 pages a month.”

“We used the DressageDaily.com and HorsesDaily.com websites to help launch our Mushroom Matrix line of products in early 2007,” said Keith Manfred, vice president of Mushroom Matrix, Inc. “Mary Phelps-Hathaway has not only assisted us in creating a brand in her disciplines, but her hands-on introduction to many influential people in the world of dressage and the information exchange she has provided has proved very valuable. Mary and her companies have treated us as family in the tough world of advertising. I highly recommend her services to any company seeking to hit a target market – except, of course, those that market nutritional daily supplements. You guys stay away from our girl.”

Photo: Keith Manfred, Vice president Mushroom Matrix, Mary Phelps-Hathaway, and Dr. Marvin Hausman, developer of the Mushroom Matrix.

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