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Saturday, December 8, 2007

HorsesDaily.com Joins Thousands of Equine Practitioners in Florida for the Annual Convention of the American Association of Equine Practitioners
By Lynndee Kemmet for DressageDaily.com

HorsesDaily Attracts Companies Large and Small Introducing

Dozens of equine businesses – both new and long-term – also used the convention to meet with Phelps-Hathaway in order to discuss their individual needs and how to reach the niche audience of serious equestrian participants in sport. A pioneer in the world of reporting equine news on line, Phelps-Hathaway launched the websites in 1997, and has a deep understanding of how it all works. “The internet provides a multitude of opportunities for companies to reach the equine world, and marketers are still in the early stages of understanding what they are,” Phelps-Hathaway said. With the rapid growth of HorsesDaily’s Horsemarket in full swing, Phelps-Hathaway is now focused on building the Virtual Vendor Village. This new section of the websites provides equestrian businesses of all types with cost-effective marketing tools that provide access to DressageDaily.com and HorsesDaily.com’s many readers.

Many of the hundreds of vendors on hand for the AAEP convention were quick to see the benefits of this new marketing tool, as well as other ideas and concepts in development. Watch for their products to be listed in the Virtual Vendor Village as we move into a full launch of this section in 2008.

Annual Convention of the American Association of Equine Practitioners Highlights Awards and Education